Client stakeholders

What are strategic relationships on a client?

Stakeholders are the decision makers of your clients. Effective stakeholder management helps to build trust and credibility, which is crucial in establishing long-term relationships and securing repeat business.

advaise.app provides the tools to understand stakeholder needs and expectations, to keep them engaged and build mutual understanding.

Stakeholders

Click on the +add button to add a stakeholder to a client.

Use the search box to find an existing contact. If the contact has not yet been created in advaise.app, type in their name then click on the +create button. Don't forget to go and enter all their details in the contacts module after you've finished here.

Level of influence

Analyse the stakeholder's level of influence on a sliding scale from low to high.

This will help you understand their power to affect the client's relationship with your organisation.

Relationship management strategy

Describe how you will manage this stakeholder.

This can include additional information about the stakeholder, their expectations, or any specific actions that need to be taken to manage the stakeholder effectively.

Assign a relationship owner

This will be the person in your organisation who will own the relationship with the stakeholder and be their main point of contact.

Use your written plan to guide your team and ensure that staff contacting this stakeholder understand the stakeholder management process and how it can benefit your organisation.